This is the
email interview between Rob of aLoveLinksPlus.com and Eric Straus,
President of
Cupid.com
-
Cupid.com was first reviewed
February 2003. Read
the review here.
Rob:
How long has your service been bringing people together?
Eric: 3 years.
What is your current membership and how fast
are you growing?
1 million members and adding
about 1,500 new members every day.
How will you maintain/increase your
membership?
Radio advertising on 2,000+
radio stations throughout the US and Canada.
What feature(s) separate you from other
online singles services? Why?
We stress out localism.
Thanks to radio, we add members in "clusters". Lots of radio exposure in
a local market means lots of singles in that market. We also do local
speed dating events (www.cupid.com/predating) in 70+ markets throughout
North America.
Through an informal survey at
aLoveLinksPlus, two thirds of people that use online services believe
that member submitted profiles contain inaccurate or untruthful
information. Do you feel this affects your service? Why?
Unfortunately, people lie
sometimes. I think it effects dating in general... not just online
dating. Men lie in bars about their marital status. Women lie about
their age. This is a fact of life... not just online...
The
online dating world is continually in a state of flux as new
technologies emerge, such as wireless, social networking, video and
such, how will you compete?
We prefer to let the big
boys play with these new technologies. When they figure it out... and
start making serious money, then we'll get in that game. Till then, we
wait and stick to our knitting.
What emerging technology do you feel will be
your key to success?
Our success is not based on
any emerging technology... unless you include the Internet!
What
is your customer service turn-around time?
The fastest in the business.
Same day.
Do you
feel your service is a target for acquisition or merger?
From all the calls I'm
getting from suitors, apparently so.
What
does the future hold for Cupid.com?
This is a wonderful,
profitable and growing business. I think we've found our niche; and plan
to capitalize on it to foster future growth.
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